Press & Media Kit

“Its job is not
to agree with you.”

Twelva pairs a purpose-built AI Sponsor Companion — shaped around a single objective, not to be agreeable — with daily reflections and practical recovery tools, kept private by design. Not a general-purpose chatbot with recovery prompts layered on top: its behaviour is built to keep the person engaged with their own recovery, even when that isn't the comfortable answer. Below are the assets, copy, and contact you need to write about it.

AI Sponsor CompanionBuilt around one objective, not to be agreeable

No sign-in requiredTalk to your sponsor with no email or name

784Reflection questions across the 12 steps — all free

iOS & AndroidAvailable worldwide

Twelva — your companion for the slow work of recovery

What Twelva is

And what it isn't — to keep coverage accurate.

Twelva is

A purpose-built AI Sponsor Companion, not a general chatbot with recovery prompts layered on top
A daily companion for adults in recovery — trauma-informed and tradition-agnostic
Built on dignity, privacy, and pace
Usable with no sign-in, email, or name — nothing to talk to your sponsor with
A private journal that lives on your device
Made by Twelva

Twelva is not

A medical device, therapy, or treatment
A replacement for a sponsor or counselor
Only for twelve-step people — the library reads seriously in other traditions
Selling user data, ever
Training AI models on user reflections
A crisis service — 988 and SAMHSA are linked in-app
Affiliated with, endorsed by, or speaking for any fellowship or programme. Alcoholics Anonymous, Narcotics Anonymous, Al-Anon Family Groups, SMART Recovery and Refuge Recovery are independent organisations and their names are their own marks; Twelva supports the practice and does not represent them.

Brand voice

Compassionate, peer-warm, never preachy. Think r/stopdrinking, not clinical.

Words to use

Companion. Slow work. Dignity. Steady. Honest. Quiet. Pace. Tradition. Permission. Welcome back.

Words to avoid

Failed. Broken. Weak. Cure. Fix. Quitter. Relapse-as-verdict. "You've got this." Anything that sounds like a treatment claim.

Interviews

Twelva is published anonymously. There is no founder name and no face on the product, for the same reason the app keeps a journal on the phone: recovery is private work, and the people who build for it do not need the credit.

We speak on the record as Twelva, and we are glad to talk about AI in mental health, privacy-first product design, the editorial choices behind recovery copy, and what changes when you build for someone at a vulnerable moment. Interviews, written answers, background briefings and quote review are all available — email support@twelva.app with your outlet, deadline and angle.

Recovery tech Privacy-first design AI in mental-health Editorial product copy

Approved copy

Copy and paste. Use whichever fits the slot.

One-liner (≤80 chars) Twelva — a purpose-built AI Sponsor Companion for people in recovery.

Short description (≤240 chars) Twelva pairs a purpose-built AI Sponsor Companion — built around one objective, not to be agreeable — with daily reflections and practical recovery tools. No sign-in required to talk to your sponsor; nothing is stored on Twelva's servers. Kept private by design.

Long description (~500 chars) The Sponsor Companion at the centre of Twelva is not a general-purpose chatbot with recovery prompts layered on top. Its behaviour was shaped around a single objective: helping the person stay engaged with their own recovery — not making them feel good in the moment. Twelva also brings together daily reflections, guided breathing, HALT check-ins, CBT-based reframing, mood tracking, milestones, a private journal and crisis resources — none of it tied to an account unless someone chooses to turn on encrypted cloud backup themselves.

Pull quote “Its job is not to agree with you. Its job is to stay focused on your recovery.” — the Twelva team

Pricing line Twelva's full twelve-step program is free from day one — every step, all 784 reflection questions, the morning Pledge, Evening Review, HALT check-ins, milestones and a private journal, with one new stepwork answer a day and no account required. The Sponsor Companion is free for three messages a day, with no limit at all in a crisis or craving. Twelva Plus lifts that daily pace and adds the 366-day devotional, guided breathing, and fourteen further Library plans across SMART Recovery, Refuge Recovery, Al-Anon and CBT-informed practice. Final pricing is always shown in the App Store or Google Play.

Privacy line No sign-in, email or name is required to talk to the Sponsor Companion. Its short private context — why the person started, what tends to trigger them, what's helped before — lives on the person's own device, not on Twelva's servers, and can be reviewed or deleted at any time.

Story angles

Five lenses we'd be glad to talk about.

AI without the hype

An AI sponsor that's framed honestly — peer reflection, not therapy. Twelva's tone, content guardrails, and refusal to train on user data.

Privacy as a recovery feature

What changes when user data this sensitive is treated as such. On-device by default. Sensitive-info disclosure in the privacy manifest.

Beyond the 12 steps

How the recovery space has expanded — SMART, Refuge, Al-Anon, CBT — and why a single "12-step app" can't serve every path.

The editorial voice of recovery

Why "you've got this" is harmful copy, and the words Twelva won't use. The peer-warm tone, modeled on r/stopdrinking, not clinical apps.

Brand assets

Logo, feature image, colors, and in-app screenshots for press use.

App icon (PNG, 1024×1024) Feature image (PNG, 1024×500)

Color palette

Deep Teal

#0F5C63

Champagne

#C4956A

Warm Ivory

#FBF8F3

Typography

Display: Cormorant Garamond (700). Body: Inter (400/500/600). Both self-hosted by Twelva; available on Google Fonts.

Screenshots

In-app, current build. Right-click / long-press to save.

Press contact

For interviews, custom assets, embargo requests, or quote review.

support@twelva.app

“Its job is notto agree with you.”