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Press & Media Kit

Many paths.
One companion.

Twelva is a private, trauma-informed companion for the slow work of recovery. It supports 12-step, SMART Recovery, Refuge Recovery, Al-Anon, and CBT-informed practice — meeting users wherever they are. Below are the assets, copy, and contact you need to write about it.

iOS & AndroidBuilt with Expo + React Native
5 traditions12-step, SMART, Refuge, Al-Anon, CBT
365+Daily reflections in the library
Privacy-firstOn-device by default; cloud opt-in

What Twelva is

And what it isn't — to keep coverage accurate.

Twelva is

  • A daily companion for adults in recovery
  • Trauma-informed and tradition-agnostic
  • Built on dignity, privacy, and pace
  • An AI sponsor for moments between meetings
  • A private journal that lives on your device
  • Made by Twelva

Twelva is not

  • A medical device, therapy, or treatment
  • A replacement for a sponsor or counselor
  • Specific to the 12 steps — every tradition is welcome
  • Selling user data, ever
  • Training AI models on user reflections
  • A crisis service — 988 and SAMHSA are linked in-app

Brand voice

Compassionate, peer-warm, never preachy. Think r/stopdrinking, not clinical.

Words to use

Companion. Slow work. Dignity. Steady. Honest. Quiet. Pace. Tradition. Permission. Welcome back.

Words to avoid

Failed. Broken. Weak. Cure. Fix. Quitter. Relapse-as-verdict. "You've got this." Anything that sounds like a treatment claim.

Founder

Available for interviews on AI in mental-health and recovery, privacy-first product design, and building tools for vulnerable users.

Andrew Pincombe

Founder, Twelva

Andrew founded Twelva to build privacy-first apps for the parts of life people don't broadcast. Twelva is the company's recovery companion, designed around a single principle: the most vulnerable user data should never be the price of admission. Andrew is available for interviews on AI in mental-health, the editorial choices in tone for recovery products, and how Twelva is architected for privacy by default.

Recovery tech Privacy-first design AI in mental-health Editorial product copy

Approved copy

Copy and paste. Use whichever fits the slot.

One-liner (≤80 chars) Twelva — a private companion for the slow work of recovery.
Short description (≤200 chars) Twelva is a private, trauma-informed companion for adults in recovery. It supports 12-step, SMART, Refuge, Al-Anon, and CBT-informed practice with daily reflections, an AI sponsor, and a private journal.
Long description (~400 chars) Twelva is a recovery companion for the slow work nobody else sees. It supports 12-step, SMART Recovery, Refuge Recovery, Al-Anon, and CBT-informed practice — meeting users wherever they are in recovery. Twelva offers 365+ daily reflections, an AI sponsor for the hard moments, breathing tools, mood and HALT check-ins, sobriety streaks, and a private journal that lives on the user's device by default. New subscribers get a 7-day free trial.
Pricing line Free to download with a Pro subscription at $9.99/month or $59.99/year. New subscribers get a 7-day free trial.
Privacy line Reflections live on the user's device by default. Cloud sync is opt-in. Twelva never sells user data and never uses it to train models.

Story angles

Five lenses we'd be glad to talk about.

AI without the hype

An AI sponsor that's framed honestly — peer reflection, not therapy. Twelva's tone, content guardrails, and refusal to train on user data.

Privacy as a recovery feature

What changes when the most vulnerable user data is treated as such. On-device by default. Sensitive-info disclosure in the privacy manifest.

Beyond the 12 steps

How the recovery space has expanded — SMART, Refuge, Al-Anon, CBT — and why a single "12-step app" can't serve every path.

The editorial voice of recovery

Why "you've got this" is harmful copy, and the words Twelva won't use. The peer-warm tone, modeled on r/stopdrinking, not clinical apps.

Brand assets

Logos, colors, and screenshots for press use.

App icon (PNG) Wordmark (PNG)

Color palette

Spruce

#0F5F5B

Gold

#C89769

Sage

#F7F8F5

Typography

Display: Cormorant Garamond (700). Body: Inter (400/500/600). Both on Google Fonts.

Press contact

For interviews, custom assets, embargo requests, or quote review.

support@twelva.app